SALE OF 25.1% OF NGN NEW GENERATION NETWORK TO VOGEL BUSINESS MEDIA
Corporate Finance Partners acted as exclusive adviser to ngn. Legal advice was provided by Merleker Mielke.
Vogel Business Media (headquartered in Wurzburg, Germany) has acquired a 25.1% stake in ngn new generation network GmbH. The publisher of specialist industry and trade media entered into this strategic partnership in order to enlarge the company's marketing services portfolio and plans to increase its stake in ngn at a future date. ngn will remain an independently operating business and retain its current locations in Berlin, Nuremberg and Portland (Maine), USA.
ngn offers a wide service portfolio to the tradeshow and exhibition sector and develops online marketing portals for leading tradeshow organizers around the world. ngn's team of 100 employees work with exhibition organizers as well as more than 70,000 exhibitors on generation and distribution of online trade fair marketing portals in more than 20 languages. Product development is a key strategic component for the company, supported by an annual budget of over EUR 1 mn.
"Vogel Business Media views itself as multimedia communication partner for the B2B sector with focus on the four business units Print, Online, Events and Services", explains Stefan Ruehling, CEO of Vogel Business Media. "Our partnership with ngn enables us to broaden our solution platform for the trade show sector, an industry with a key role in B2B communication and one of our major customers. We can further extend the product portfolio of our Services business unit."
"Vogel Business Media and their role as pioneer for innovative online portals as well as lead generation models have set benchmarks for the entire industry; we are looking forward to further growing our business with this strong partner", explains ngn Managing Director Christoph Krueger. "The co-operation with Vogel allows us to offer even more valuable solutions including new product development and marketing to our clients. This is especially meaningful with regards to the accelerated innovation in the industry."
"With this transaction CFP once again demonstrates its high spectrum of specialized knowledge in media industries," says Andreas Noth, CFP Managing Director and the Head of the newly opened bureau in Berlin at Hackescher Markt, who led the project.
About Corporate Finance Partners
Corporate Finance Partners provides corporate finance advisory services with a focus on Mergers & Acquisitions and Private Equity/Venture Capital transaction. Corporate Finance Partners is headquartered in Frankfurt with additional offices in Berlin, Hamburg, Foster City/California, Miami, Vienna, Budapest and Tokyo.
During the twelve years of providing advisory services to high growth companies, CFP has built up a preeminent global network of financial and strategic investors and talented entrepreneurs. With offices in Europe, the USA and Asia, CFP is able to conduct cross-border transactions and achieve impressive results for its clients.
About ngn new generation network gmbh
For more than 10 years, key international trade show organizers have relied on ngn new generation network gmbh to pioneer and execute profit-enhancing digital business models. ngns unrivalled depth of trade show industry experience, advanced digital solutions, and unprecedented client services provide organizers with an organic growth strategy to integrate their live events with digital, web-based media and secure their companies future prosperity and profitability. ngns innovative content-rich online platforms bring dynamic information, product representation, and interactive portal features to the vanguard of integrated marketing solutions for organizers and exhibitors.
Tradeshows worldwide have implemented ngns digital solutions and services including Messe Berlin, NürnbergMesse, Deutsche Messe AG, Messe Schweiz, BEA bern expo, English trade show organizer Montgomery/Reed, US trade show organizers United Fresh, IAEE and PennWell Corporation as well as SES from Singapore.
Legal advisors ngn: Reinhard Mielke (corporate, M&A), Oliver Merleker (corporate, M&A)
About Vogel Business New Media
Vogel Business Media is a leading provider of specialist information in the core sectors of Industry, Automotive, Information Technology and Law/Economy/Tax. The portfolio comprises more than 100 printed publications and over 60 corresponding websites, with a lot of international activities. Since 2006 the company's brand names can also be found on the internet in the form of innovative, digital information portals, giving rise to lead generation possibilities, partly in the form of business portals offering users a high level of efficiency.